As a company, you should open a Facebook page. I have often seen the mistake of many companies opening a group or a personal profile for a company. Facebook has created Facebook pages for commercial companies to be able to carry on conversations with their consumers. custom facebook fan page design Pages (unlike personal profiles or groups) enable brands to view insights such as fans demographics, number of interactions with fans, etc. Insights which are a necessary part of evaluating and assessing your brand’s marketing activities. 2) Content is king – When you’re initially building your Facebook page, fill it up with interesting and relevant content. Content doesn’t need to be specifically about your brand. Find insightful articles that have to do with your company’s vision and perspective and post them. Add dynamic content such as screenshots of highlighted areas on your site, videos of explaining your service, stuff that people would be able to look at when they make the decision of joining your fan page or not. You want to make sure that before you start inviting people to your page, you’ll have good high quality content to show them. Make sure to continuously upload great content to your page on a daily basis so that fans will want to see your page on their news feed when they open up their Facebook in the morning make it easy with Easy FanPage Design 1.5 .